Ten Thirty One productions Founder and CEO Melissa Carbone joins Adam for this week's episode of Take A Knee. Melissa opens the show talking about starting her company, as well as how her passion for horror and diligent research led her to choosing Halloween Horror as an industry. Then Melissa talks about the different kinds of immerse horror attractions that her company creates, produces, and owns. After that, Adam and Melissa talk about how important it is knowing your main demographics when running a business. Before they wrap, Adam and Melissa talk about the motivation that comes from the fear of failing.