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Brand-Building Expert, Speaker, and Author Denise Lee Yohn joins Adam for this week's episode of Take A Knee. Adam opens the show asking Denise about her extensive work in brand-building and advertising, including her history working for companies like: Jack in the Box, Burger King, Land Rover, and Sony. This leads into the two talking about some key points from Denise's book: What Great Brands Do: The Seven Brand Building Principles that Separate the Best from the Rest. After that, Adam asks Denise for her advice to younger people on how to figure out what they should be doing for a living. Before they wrap, Adam talks about the importance of working jobs you don't like so you can work harder for the job you want and appreciate having it more once you've gotten it.
Adam opens the show lauding Steven's book, and they discuss how the writing industry has changed due to a shifting media landscape. They talk about someone other ways this has manifested itself, including the death of the opening title sequence. Adam then asks Steven about the desire he had to eventually become the head of a network, and this morphs into a discussion of how the empowerment of writers improved the quality of television and how important autonomy is to the creative process. They dive deeper into the creative process, and talk about what helps them create, and if they ever encounter writer's block. They close the show talking about how repetition helps people become more efficient in all walks of life.