This week Adam chats with Dr. Robert Lustig, a neuroendocrinologist at UCSF, about the methods that the biggest industries use to hack our minds. Adam and Robert chat first about where the family dinner has gone and why we are seeking pleasure at every turn in our lives. Adam and Dr. Lustig then chat the origins of Coca Cola and how caffeine and sugar aren't too different to the original ingredients. Dr. Robert warns us that it is not just the food industry that is trying to hack our minds, politics and tech are doing it too. Adam and Dr. Robert then chat about the 4 things that can help get your mind back to how it used to work.