Today, Adam is joined in-studio by marketing expert, Erik Huberman. They talk about his start in the marketing field, where it is nowadays, and how it's becoming more accessible for individuals. Erik shares some of the successful strategies companies have used, the different methods for different brands, and how purchases are tracked online versus in person. Plus, they dissect the definition of actually completing something, the power of curiosity, and Erik shares his own passion for racing. The book, 'The Hawke Method: The 3 Principles of Marketing That Made Over 3,000 Brands Soar' is available now everywhere you find finer books.