Brand-Building Expert, Speaker, and Author Denise Lee Yohn joins Adam for this week's episode of Take A Knee. Adam opens the show asking Denise about her extensive work in brand-building and advertising, including her history working for companies like: Jack in the Box, Burger King, Land Rover, and Sony. This leads into the two talking about some key points from Denise's book: What Great Brands Do: The Seven Brand Building Principles that Separate the Best from the Rest. After that, Adam asks Denise for her advice to younger people on how to figure out what they should be doing for a living. Before they wrap, Adam talks about the importance of working jobs you don't like so you can work harder for the job you want and appreciate having it more once you've gotten it.